Heineken Launches Premium Draught Beer In Kenya

HEINEKEN East Africa has launched its latest premium draught beer that offers consumers quality straight beer from the brewery into the glass just as the brew master intended it to! The innovative delivery system seeks to cater to the rising demand for quality, premium beer.

The Heineken® BrewLocksystem is a revolutionary one that is designed to transform the draught experience by delivering consistent quality in an environmentally sound manner, using the atmosphere instead of complex blends of CO2 and Nitrogen to push the beer out of the keg, into the beer line.

Not only, does it simplify bartenders’ life by providing them with a fast and easy system, it will keep them busy as it will give our Heineken®loving costumers a truly great experience that will keep them coming for more, in a responsible manner.

“The benchmark entry of draught beer is momentous as it reflects the growth of our East African business and the commitment we have to expanding our local footprint in addition to solidifying our portfolio,’’Njeri Mburu, Marketing Manager, HEINEKEN East Africa. 

The new Heineken® draught beer is another milestone after the successful launch of premium beer Amstel® into the East African market, 4 months ago. It will be available in 5 initial pilot outlets where Kenyans will get to experience it in a 250 & 500ml glass:3 in Westlands: Sankara Hotel, J’s fresh bar and kitchen and Tapas Ceviche and Purdy Arms in Karen& Kengelesin Lavington.

The innovation will be rolled out to other outlets within the year.

Heineken Launches New Premium Beer In Kenya.

HEINEKEN East Africa has announced the launch of premium beer brand Amstel into the Kenyan market.

Speaking at the launch event in Nairobi, HEINEKEN East Afric General Manager Uche Unigwe said the introduction of Amstel was advised by the growing demand by Kenyans for a different brand of quality beer in the market.

“The decision to introduce Amstel into the Kenyan market is informed by our research that shows
our target consumer enjoys a classier lifestyle in their everyday pursuit of attainable luxuries”. “This
provided a great opportunity for us to expand our portfolio of products thus we brought in Amstel to
meet this demand”, he said

Uche noted “Premium domestic beer drinkers now have the option of socializing without sacrifice
with a beer that instils the confidence of a premium brand choice without losing taste or image.”
"We want consumers to question their relationship with their current domestic beer and we are
confident they will ‘succumb to the aaah taste’ once they’ve experienced Amstel" said Uche. He
further noted taste tests show that Amstel generates a positive response among consumers.

“Consumers prefer Amstel beer for its refreshing taste and many will consider Amstel as their beer of
choice for a wide variety of occasions, including after sports, brunch, corporate events and social

This launch brings the third major brand into the HEINEKEN East Africa stable after Heineken® and
Desperados®, increasing its brand touch points through an amazing repertoire of quality crafted
international premium beers.

Additionally, we are the official sponsors of the Europa League and we plan on bringing the
momentum of the beautiful game to the region, as you are aware the Europa League is growing”, she
With a brand heritage that spans way over a century, Amstel aims to encourage consumers to enjoy
their drink and at the same time advocates responsible drinking. Amstel is available at retail outlets
countrywide where Kenyans will get to experience it in a 330ml bottle and a 500ml can.