Spin Off Definition : is a radio program, television program, video game, film, or any narrative work, derived from one or more already existing works, that focuses, in particular, in more detail on one aspect of that original work (e.g. a particular topic, character, or an event).
Throughout television, we have witnessed the birth of spin-offs that became successes in their own right, right back from the Cosby Show.
Airing back in the late 80s and early 90s, this show was a success and when one of the characters (Denise Huxtable…played by Lisa Bonet)…
…had to go off to college, they formed a spin off show just for her that would even feature visits by members to the ‘Cosby Show’ cast. This spin off became known as ‘A different world’.
Fast forward to present time and the same is true for quite a few famous series, most notably Award winning ‘Black-ish’….
Which spawned the spin off based on character Zoey Johnson (played by Yara Shahidi) called. ‘Grown-ish’.
Well here in Kenya, the TV show Auntie Boss known for its comedy, thanks to vivacious character Varshita (played by Eve D’souza) has earned a spin off based on that character and the show is aptly named after her, ‘Varshita’.
Airing on Maisha Magic East, Varshita may very well be the first Kenyan spin off based on a locally produced comedy drama.
Makers of popular whiskey brand Jack Daniel’s have launched a campaign in search of a brand ambassador in Kenya.
The campaign dubbed ‘Gentlemen Wanted’, targets Kenyans above 21, who exude boldness, charisma and are sociable, which is in line with the attributes of the brand.
Speaking during the launch, Jack Daniels’ Kenya Brand Manager Zara Kuria gave an overview of the campaign. “Our aim is to identify a person who will embody the spirit of the brand and its values of authenticity, independence and integrity, to represent the Jack Daniel’s Family of Brands and share knowledge and experiences with the local audience in a personal and engaging way. This search provides a great platform for individuals looking to grow personally, share great experiences and represent one of the leading American whiskey brands globally right here in Kenya”.
Those interested in applying for the role have until the end of May to log in to the Jack Daniel’s Kenya Facebook page and fill in an application form. Successful applicants will be reviewed by a panel of judges, including local thought leaders, who will pick three finalists. The public will thereafter vote for the finalist they believe should represent the brand in the country. Voting will take place on the Jack Daniel’s Kenya Facebook page in July this year.
The winner will begin their new role with a trip to the Jack Daniel’s distillery in Tennessee, USA, taking part in an extensive training programme before heading back to Kenya to share what they’ve learned with everyone back home and promote the American whiskey culture amongst whiskey drinkers and those just beginning to enjoy whiskey.
(L-R) Fareed Khimani, Eve D’Souza, Musician Fena Gitu, Brand Manager Jack Daniels, Zara Kuria and Former Kenya Rugby Sevens Captain Humphrey Kayange at the launch of the Gentlemen Wanted Campaign to find a brand ambassador for Jack Daniels at Park Inn by Radisson in Westlands, Nairobi.
Media personality and MC Fareed Khimani with judges Eve D’Souza and Humphrey Kayange at the launch of the Gentlemen Wanted Campaign to find a brand ambassador for Jack Daniels at Park Inn by Radisson in Westlands, Nairobi.
MC Fareed Khimani and Brand Manager Jack Daniels, Zara Kuria pose for a photo with Gentlemen Wanted Campaign judges Eve D’Souza and Humphrey Kayange at the launch of the Gentlemen Wanted Campaign to find a brand ambassador for Jack Daniels at Park Inn by Radisson in Westlands, Nairobi.