Posted by:Eric Njiru
United fans, Rio Ferdinand is coming to Kenya, soon.
On Wednesday, Guinness unveiled an exciting new partnership with former United defender Rio Ferdinand over the next 12 months to find and celebrate Kenyan football fans Made of More.
As part of the activities, the former Red Devil’s centre back will visit Kenya with Guinness later this year, where he will spend time meeting and interacting with football fans who have shown they go the extra mile when it comes to demonstrating their passion for the beautiful game.
The ‘Guinness Meet Rio Ferdinand’ national consumer promotion will offer lucky consumers a chance to interact with the legend during his visit.
Kenya Breweries Limited (KBL) Marketing Manager – Guinness, Nduku Wamakau, said, “Guinness is a bold beer, for extraordinary people, so we are delighted to be working with Rio Ferdinand this year as he was a player who certainly demonstrated his creativity, imagination and confidence on the pitch.”
As part of the campaign, today, Guinness has launched a new consumer promotion, giving Guinness consumers the opportunity to win an extraordinary experience with Rio Ferdinand when he visits Kenya. For a chance to win, look out for special promotional bottles of Guinness when you are out with friends and SMS the code under the crown to 22110.