• Posted by:Eric Njiru

    2017-03-14

    03

    2017

  • Ford To Sponsor Nairobi Junior NBA League

The National Basketball Association (NBA) and Ford Motor Company (Ford) announced the launch of the first Jr. NBA Nairobi League, an after-school basketball league for Kenyan boys ages 14 and under. 

The league tipped off at Moi International Sports Centre in Kasarani, Nairobi with WNBA All-Star Chiney Ogwumike (Connecticut Sun) in attendance.

The Jr. NBA Nairobi League in partnership with Ford will feature 30 local school teams competing for the league championship in June.  Each school team will represent one of the 30 NBA teams and will receive corresponding NBA team-branded jerseys for their games. Ford is the official partner of the Jr. NBA Nairobi League, while the Kenyan Basketball Federation will support Jr. NBA Nairobi League activities.  Kwesé Sports will provide extensive broadcast coverage of the Jr. NBA Nairobi League.

The Jr. NBA, the league’s global youth basketball participation program for boys and girls, teaches the fundamental skills as well as the core values of the game at the grassroots level in an effort to help grow and improve the youth basketball experience for players, coaches and parents.  Since the 2015-16 season, the NBA has engaged more than 12 million youth through its basketball participation efforts, with Jr. NBA programs in more than 50 countries.

Similar to the NBA, teams will be divided into two conferences.  The Jr. NBA Nairobi League’s regular season will run through May, with the top eight teams from each conference qualifying for the playoffs.  The top two teams from each conference will then meet in the championship game in June to determine the first Jr. NBA Nairobi League champion.

Leveraging the excitement of the NBA, the league will also promote shared values of teamwork, leadership, fitness and healthy living through competitive league play and Jr. NBA youth clinics.

Ogwumike was selected first overall in the 2014 WNBA Draft by the Connecticut Sun.  She was named a WNBA All-Star and the 2014 WNBA Rookie Year in her first season in the league.  She is the sister of 2016 WNBA Most Valuable Player and WNBA Champion Nneka Ogwumike of the Los Angeles Sparks.

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Eric Njiru

Eric is a Multimedia Sports Journalist who has covered local and international Sporting Activities from World Championships, Rugby World Cup, Kenya National Rally, HSBC World Sevens Series, School Competitions and Kenyan Premier League with good knowledge of the industry.

Apart from daily reporting, Eric is a presenter on HBR Fanzone every Saturday from 9am and Sunday 3pm.

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