Posted by:Eric Njiru
Sports Journalists Association of Kenya received a major boost after South Korean manufacturers LG Electronics announced an exciting boost to KPL Player of the Month Awards by increasing the size of television sets given to winners from 43 to 49 inches.
In addition to providing the bigger screens, the company will also dabble into quarterly Community Social Responsibility (CSR) activities in collaboration with recipients of the award to spread football’s love from the pitches right into communities.
The improvement takes effect in February when Kenya Premier league kicks off across the country and will run throughout the year.
This year will see recipients carry home 49 inch sets and pick a charity event within their localities to be supported by LGE and its local staff.
The fusion of charity into football brings to the fore humane values the game is intended to propagate. Moses Marji, LGE Marketing manager expressed his delight at helping spread the love of football off the pitch into communities through charities.
“We are keen on the CSR aspect as much as the awards because the community is very important.”
The awards are driven by Sports Journalists Association of Kenya whose president Chris Mbaisi lauded the passion and commitment shown by corporations like LGE in supporting sports in the country. “We have seen the excitement in our league grow with these monthly awards and it is due to generosity of supportive companies like LG