It’s a music campaign that seeks to bring together incredible talent in the world of music, to deliver a message.
Danish lager brand Tuborg is this year partnering with superstar artists Diplo, MØ and others to bring together culture and diversity – all within one song.
The aim? To encourage people to be ‘Open To More’ – in their own individual styles and ways.
Dip0lo has been here before, having been a major part of last year’s campaign, and this year, collaborates with the rising Danish star on a tune called ‘Stay Open’, with artists from around the world invited to rewrite the verses to tell story of what being ‘Open To More’ means to them.
Diplo says: “To be part of Tuborg Open for the second year is really cool. This year Tuborg came to us with the idea of being “Open to More” and MØ and I were already working on ‘Stay Open,’ this track about how so many times people are closed but it’s important to stay open to new people and experiences…”
Danish vocalist and songwriter MØ is also excited about the collaboration, nothing that by being open to new experiences, you can mix things up0 and see what magic can happen.
The campaign will be supported with on-pack and digital, culminating with a live gig featuring Diplo and MØ as well as some of the local artists, later in the year.
Milan Shah, International Marketing Manager at Tuborg, said, “Tuborg has a long and proud heritage with music, helping introduce new genres and artists to new markets. Through this year’s Tuborg OPEN campaign, we’re once again setting out to encourage people around the world to be Open To More – to be inquisitive, exploring the world around them, trying new experiences and sharing them with others to see where it takes them.”
Nairobi is ready. And absolutely Open To More.