Posted by:Rae Kiragu
It’s the creme de la creme of music jams that play out on radio each week.
The Record of the Week is a coveted spot on our airwaves and each week, a brand new mission to find and ‘crown’ a jam as ROTW begins.
It’s a tradition that we have carried out for the better part of a decade and I now outline five of what are clearly the most obvious factors to consider before choosing and naming a ROTW.
Please note: The process of picking a ROTW is a combined effort and a process that involves a number of the station’s producers.
That said, these five factors have been created and outlined as perceived by the writer (Rae Kiragu).
(In no particular order)
Must be a certified banger.
I mean just looking at the previous ROTW jams, (queue Cardi B’s Bodak Yellow, Octopizzo’s ‘TBT’ and Busta Rhymes’ ‘Girlfriend’), it is clear that an ROTW must appeal to a large number of people.
Has got to be new.
ROTW singles have often been as new as music that has only just been released. Never in the history of ROTW has there been a jam older than a week, to be put up as Record of the Week.
Is not limited to any genre.
Definitely one of the most versatile elements to this feature is that it can literally be a single from any genre. We’ve had Kenyan jams be ROTW, dancehall singles be ROTW, Hip Hop Jams be ROTW, heck, we’ve even had House music jams be ROTW. Just as long as they are bangers.
Must be representative of our brand voice.
I think it goes without saying that HBR is widely hip hop and urban. It therefore follows that our ROTW, irrespective of what genre it comes from should also be a good representation of this urban culture. I mean can you possibly imagine waking up to a rhumba ROTW on HBR?
It helps if it’s a trend setter.
In ROTW history, we’ve noted that most trend-setting jams have found their way up there. These include hits that introduce a new dance like the Nae Nae or the Dab.
Those are only five factors that determine a ROTW. Remember you can check out all ROTW jams from here.