Posted by:Emily Oduor
If you are a fashion lover and you still don’t know Brenda Kwamboka a.k.a Just Kaninte, I gatchu. She is a fashion influencer doing the most in the country and here’s what you need to know about her.
-What inspired the name Just Kaninte?
My brand name was borne out of my name Kaninte. I then added the just prefix which is a no brainer really because I wanted to show that the blog will be all things me.
And because I want/ed a brand name that represents me regardless of the path I decide to take in life be it blogging, design or even medical it made sense to have a very neutral and unique name. And in as much as I commonly go by Brenda kwamboka it wasn’t catchy or as unique as I’d want it to be.
▪️Have you always been into fashion?
For as long as I can remember, yes. I always remember being very particular about what I want to wear and I’m glad my mum always allowed me to pick out my outfits.
▪️Is blogging a part time thing you do?
Yes, blogging is a part time hustle. 8-5 I’m a doctor (Pharmacist to be specific).
▪️What do you think about the street style in Kenya?
Street style in Kenya is pretty dope. Attend events like Thrift Social and you’ll see it. I like the fact that a lot of young people are embracing it and being very expressive in their dressing.
▪️Is blogging taken seriously in our country and is it something that one can currently make a living of?
To answer both questions: Yes and No.
Are there hopes of the industry getting better, definitely.
Like other art creatives, bloggers are sometimes not taken seriously. People still have the “art is a thing people pursue for fun” mentality. A couple of times I’ve been approached by local brands that want me to work for them for free or give me freebies in exchange for my services. Forgetting that like everyone else, bloggers also have bills to pay.
I wish more people understood the amount of work that goes into putting up a blog post, then maybe they will compensate accordingly.
In the recent past however, a lot of brands are warming up to the idea of having bloggers as a marketing medium, and actually allocating a budget for the same.
▪️What fashion trend are you currently obsessed with?
I am not a jump-on-the-trend-wagon kind of a girl. But I do own a couple of pieces that I got solely coz I love them and not because they are trendy.
I only own one fanny pack and although I have only carried it once I think I am slowly falling in love with it. I recently attended the Nyege Nyege Festival in Jinja and I realized a fanny pack is the most realistic bag there is, especially for such events. And the fact that it comes in so many different designs is a plus.
Let’s just say I am getting myself a couple of those soon.
▪️Which are your top five favorite trends so far this year?
Checkered, tartan and plaid prints
Bold floral prints
***Am I allowed to say one that I hate? 😂 Gingham!….🙅 OMFG Passionately loathe it. Funny though because I love checkered, plaid and tartan patterns. 🤷
▪️Which trends do you have so far?
The off shoulder trend which is a great way to add dimension to your outfit without trying too hard..
Fur Daaaaaaarling! Well faux fur to be precise 😂. But you get it.
Checkered, I have a blazer and pair of pants
Thigh high boots
▪️Sneakers or heels?
For functionality sneakers but I also like to dress up and look sassy so heels
▪️Which fashion item in your closet do you wear the most?
I live in my black leggings. Dressed up or dressed down.
▪️What do you consider when searching for a stylist for your blog posts?
Theme comes first. Am I doing a street style themed shoot, is it a high-fashion editorial shoot etc… Then I get a stylist who can bring my mood board to life.
▪️Who do you look up to in terms of fashion?
Rihanna. I am obsessed with her style.
▪️Shout out your top 5 Kenyan fashion bloggers.
This is a tough one. Kenya has so many stylish and fashionable people, some of them are not even fashion bloggers. I digress 😬!
▪️Is there any influential person you’ve always wanted to meet?
That would be Oprah.
▪️What would be the first thing you would ask him/her?
Guuuurl, how do you do that shit?!
▪️One fashion rule you always walk by?
Make friends with a good tailor.
Bonus: Create your own look book.
▪️ What’s your advise to those trying to make it in the fashion blogging business?
Identify your niche and get to understand what they love and give them that. As Bonang Matheba would say, Give The People What They Want.
Also network every so often, you never know how significant someone you meet is gonna be in your journey.