Internationally Renowned Shea Moisture Beauty Brand Launches In Kenya

SheaMoisture, one of the beauty industry’s fastest growing brands, has announced its official launch in Kenya.

Kenya joins a growing list of countries outside of the U.S.where the much-sought- after brand is now officially distributed, including the U.K., Nigeria, Mexico and South Africa.

Lintons Beauty World and Jesavi– both owned by Kenyan women who have a passion for the beauty
industry and most importantly, ensuring that women have access to genuine high-quality products with
natural and organic ingredients – are currently the sole authorized distributors of Shea Moisture
products in Kenya.

Shea Moisture is manufactured by U.S.-based Sundial Brands, whose founder and CEO Richelieu
Dennis has a passion for entrepreneurship and innovation that traces back to his family’s roots in
Africa.

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Speaking during the launch at Dusit Westlands, founder and CEO Richelieu
Dennis said, “It means so much to us –professionally and personally – to launch Shea Moisture in Kenyabecause in addition to being the largest and one of the fastest growing economies in East Africa, Kenya represents another step forward in our efforts to ensure that more women on the continent are served with and have access to the highest-quality hair care and skincare
products made with natural and organic ingredients.”

Dennis continued, “We look forward to the impact that we will be able to make via our Community
Commerce efforts here in Kenya as we have in communities around the world. We are evidence that
companies built with purpose at the center can do well in business while also making a significant
positive impact on the world around us. We strive to do that each day as we continually ask
ourselves, our community, our suppliers and other partners, ‘How can we be fairer than fair trade?’
and ‘What is the next evolution and elevation of corporate social responsibility?’ We are challenging
ourselves and other entrepreneurs to develop businesses now and for the future that provide the
access and opportunity that allow people to create sustainable economic value for themselves, their
families and their communities. This is who we are and these are the values upon which we stand.”

All Shea Moisture products are color-safe and cruelty-free, and do not contain parabens, sulfates,
phthalates, mineral oil, gluten, synthetic fragrance or artificial color. The current collections available
in Kenya are primarily hair care (and are across every need state – – whether natural, relaxed,
protective-styled, heat-styled, kinky, coily, curly, wavy, straight, damaged, dry, oily or otherwise),
including:African Black Soap (hair and face),Coconut & Hibiscus, Jamaican Black Castor Oil,
Manuka Honey & Mafura Oil, Raw Shea, Super Fruit Complex Multivitamin,and Yucca &
Plantain.

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