Tria Group, an out of home (OOH) advertising company officially re-launched over the weekend while at the same time announcing a partnership with Kenya’s first low-cost airline Jambojet.
The plane themed event which was held at Sarit Centre Atrium and Royal Orchid hotel in Westlands, Nairobi, brought together key guests from Liquor companies, Banking, Mobile Service Providers, ICT, FMCG’s and Motor Industry sectors among others.
Speaking during the ceremony, Mr. Trushar Khetia, who is the founder and CEO of Tria Group said, “This is a very exciting opportunity for us at Tria OOH as we officially re-launch our company and services, because we are going beyond creativity borders to bring brands closer to a captive audience out there.”
He added that, “Jambojet will be a crucial partner for us in that it will allow us to grow further with our 360 degree out of home media strategy. It will also allow both companies to have great returns on collective investment and to ensure that each unique brand experience is brought to life with optimum exposure on a global yet premium scale.”
Also speaking during the event, Judy Waruiru, Jambojet Head of Sales and Marketing said
“In-flight advertising is one of the few mediums where brands have the full undistracted attention of highly desirable, consumers in a calm, distraction-free environment. We are thrilled to partner with Tria Group in this venture that opens up new revenue opportunities for the airline.”
Tria will enable companies to advertise themselves via the Jambojet in-flight media which includes: table trays, boarding passes, headrests, overhead bulkheads, in-flight activations and onboard announcements.