Sportpesa, KQ In Partnership To Promote Sports Tourism

SportPesa  officially entered into a partnership with the Kenya Tourism Board and Kenya Airways in a bid to promote Sports Tourism in the Country.

This follows SportPesa’s 3 year partnership with Hull City FC, and other sports ventures including rugby, boxing, rally etc, presenting a great opportunity in terms of marketing Kenya as Sports Hub.

The friendly match between Hull City and the Allstars which will take place at KCOM Stadium in the UK on the 27th of February will see the English Premier Club team return for an away match in Kenya set to attract football enthusiasts across the region hence creating a front to promote sports tourism.

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Sports Tourism has also steadily grown over the years with the Lornah Kiplagat Sports Academy attracting athletes from all over the globe, the local athletics trials for international games and the Safaricom Sevens.

Speaking at the event, SportPesa CEO said that the different sports disciplines have become the pride of our country with our local sportsmen and women flying the Kenyan flag high in the international scene including rugby, athletics, hockey, volleyball, and now football.

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He added that this presents an immense opportunity to promote our beautiful country with its unique wildlife and scenery through Sports Tourism reiterating that the sector held great potential for the country’s Economy.

Kenya Airways Marketing Director Chris Diaz said that KQ is proud to be part of an initiative that promotes football and youth talent development.

“We would like to extend our congratulations to the Allstars team and Hull City, this is a big game and achievement for Kenya. Thank you Sportpesa for creating the opportunity for the players and team management. As the pride of Africa, we are glad to connect the world to Africa.” he said.

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Wausi Walya from Kenya Tourism Board reiterated that “Public Private Partnerships such as this one bring together stakeholders with different skills and resources with the aim of improving the attractiveness of a regional destination, its productivity and the overall management of tourism.

“Partnerships can also be leveraged for tourism, marketing and promotion and we look forward to showcasing the best of what Kenya has to offer on and off the field while in Hull.” she added

The selection of the ‘SportPesa AllStars’ team is the beginning of a campaign to seal Kenya’s dream of participating in the Qatar World Cup 2022.

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In November last year 47 talented players were selected from across 16 teams that participated in the 2016 SportPesa Premier League. After two weeks of an intense training programme this year in January, 18 of the best were selected to take on Hull City at KCOM stadium.

The SportPesa AllStars vs Hull City match is partly an achievement of a 2016 strategy by SportPesa to enter into international partnerships -that exposes Kenyan football talents in the global scene.

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Eric Njiru

Homeboyz Radio Sports and Technology reporter.

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