In celebration of their third anniversary, What’s Good Studios (WGS) hosted Nairobi’s most exciting anniversary celebration event Thursday night at Treehouse. Cosmic Homies, Nu Fvnk of New Wave and Taio Tripper were among performing artistes at the event that showcased dynamic content experiences while highlighting What’s Good in young urban Africa.
Rapper STL, Genge artiste Nonini and singer Phy were also present during the celebrations hosted by media personality Anyiko Owoko and arts marketer Buddha Blaze.
With a strong current foot in the industry and three years experience, WGS has officially expanded into East Africa to better serve lovers of the platform and brand partners who are constantly seeking more integration within local content, and amplification across lifestyle sectors.
As part of this expansion, What’s Good Networks has acquired one of the pioneer entertainment platforms in Kenya, ‘Niaje.com.’ Founder David Mugo remarked, “Niaje being absorbed into What’s Good Networks, means greater reach to young audiences across the region with unique content opportunities set to kick off in 2017. ”
Official announcements made during the anniversary event included new clients such as Kenyan renowned sports fraternity SportPesa and lottery giant Pambazuka, along with top East African lifestyle brands: Niaje (Kenya), Bongo 5 (Tanzania) and Chano 8 (Uganda).
Other new partnerships include Yummy TV and the ongoing extension of True Love and Drum magazines into digital formats to create True Love TV and Drum TV by WGS.
Tilo Ponder CEO and co-founder of WGS – East Africa’s leading digital content studio says that Kenya is the gateway to Africa thus its best to make it here first then expand into the continent.